By Cyndy Sandor — Startup CMO, Messaging Architect, Storyteller Every founder says the same thing: “We’ll focus on marketing once we have traction.” It sounds logical — but it’s completely backward. Marketing isn’t what you do after traction. It’s how you get traction. I’ve worked with dozens of brilliant founders building extraordinary technology. But too…
Recently, I celebrated yet another birthday, and it always gets me thinking about my plans for the future. It’s a time of reflection for me, especially considering the unique and diverse dynamics of today’s workplace. I can’t help but notice that many of my dear friends and colleagues are either retired or approaching retirement, while…
Embarking on a tech startup journey is an exhilarating and addictive experience driven by the desire to introduce groundbreaking solutions to the market. Yet, amidst the excitement, it’s crucial to recognize that effective marketing holds the key to startup success. Even the most innovative tech ideas can go unnoticed in today’s crowded digital landscape without…
Starting a B2B tech startup is like beginning a thrilling rollercoaster adventure. The possibilities seem endless, and the potential for success is enticing. However, amidst the excitement, there lies a formidable obstacle that looms over B2B tech startups—the challenge of marketing. B2B tech startups face a complex, unique, and intricate marketing landscape that demands expertise…
