What Founders Get Wrong About Marketing (and Why It’s Costly)
By Cyndy Sandor — Startup CMO, Messaging Architect, Storyteller Every founder says the same thing: “We’ll focus on marketing once we have traction.” It sounds logical — but it’s completely backward. Marketing isn’t what you do after traction. It’s how you get traction. I’ve worked with dozens of brilliant founders building extraordinary technology. But too…
